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I’m going to go out on a limb and say that the artist intended this to be a book cover, but had only seen the film. Or was wanting to pay homage to the film via the book cover. Either way, I’m fairly positive it’s for the book.
Edit: [Apparently they are, considering he did a set of King ones.](http://www.superpunch.net/2010/06/works-of-alfred-hitchcock-stephen-king.html)