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The whole concept of driving his business model is the limited availability of the posters. This is what makes people salivate for them as much as for the posters themselves.
Also, I would bet that the limited availability/artistic quality is what helps them get so many great movies signed on for Mondo treatments.
At any rate, I’m biased, I have a large Mondo collection, and though I’ve missed a few that I really wanted, I still like that they’re limited and hard to get.